Incredibly proud of the work that we created over the last 3.6 years during the pandemic. This is a selection of some of my favourite pieces that I helped to lead. A brand relaunch to take the airline into a new post pandemic world as well as a Sonic identity and a visual brand design refresh. The global film was directed by Liz Murphy and photography by Joey L. Sonic identity was created in partnership with DLMDD Amsterdam.
Agency: TBWA Singapore
Role: Executive Creative Director, Creative Director, Art Director
Awards: Best Sonic Identity - Design Week Awards 2022