For our Global Fall 24 Brand Campaign “Play is your Superpower” we rebuilt the world with play with activations globally in NYC, London, Berlin, Tokyo, Seoul and Paris. These activations took well known landmarks in these cities and disrupted them with LEGO creative play.

We also collaborated with Snap to create a LEGO Building lens that allowed you to get creative and build on your mobile phone.

Agency: Our LEGO Agency, The Lego Group

Role: Global Creative Director - Brand